The "Get Paid To Be Yourself" campaign positions NewComma as the go-to platform for African and Black creatives to monetise their talents while staying authentic. It celebrates individuality, showing how unique skills and passions can lead to meaningful opportunities, from residencies and gigs to full-time roles.

More than a platform, NewComma empowers creatives to create their own opportunities and advocate for their worth. With tools to showcase work, connect with collaborators, and grow their networks, NewComma is where authenticity meets success.

The campaign also encourages creatives to shape their careers by inviting dream collaborators and companies to join them on NewComma. By embracing their individuality, creatives can confidently access the right opportunities to thrive.