Scene 3 Hero Video: The Manifesto in Action
On the Beach – Ghana
| Shot Type | Description | Notes |
|---|---|---|
| Wide shot | The client sits under a palm tree at the beach, reviewing design drafts on a tablet. | Use golden hour lighting for a soft, warm tone. |
| Medium shot | The client looks up from the tablet and speaks directly to the camera: “NewComma made it easy for me to find the perfect designer.” | Ensure focus pull from the tablet to the client’s face for an emotional connection. |
| Close-up | The tablet screen shows the design drafts. | Use a green screen on the tablet for post-production compositing of the NewComma interface. |
| Wide shot (B-Roll) | Waves crashing, palm trees swaying, and distant people relaxing on the beach. | Capture additional ambiance to enhance the sense of location. |
Nail Salon – Accra
| Shot Type | Description | Notes |
|---|---|---|
| Wide shot | Vibrant nail salon interior, showing women chatting and laughing. | Use soft, even lighting to highlight the cheerful atmosphere. |
| Medium shot | A nail tech paints her client’s nails while chatting. The client says: “NewComma made it simple to find the perfect designer.” | Focus on natural expressions with a shallow depth of field. |
| Medium shot | The nail tech glances up and says: “Most of my clients find me there now. That’s how she booked me too!” | Frame her face and tools in focus to convey relatability. |
| Close-up (B-Roll) | Shots of nail tools, freshly painted nails, and hands at work. | Capture vibrant details to add energy and authenticity to the scene. |
Scene 4: How Do I Sign Up?
| Shot Type | Description | Notes |
|---|---|---|
| Wide shot | The nail salon with women interacting in the background. | Establish the setting with smooth, steady camera movement. |
| Medium shot | A young woman leans forward, chatting with her friend while getting her nails painted. Says: “Ei, I like this. How do I also join?” | Make sure the most vibrant wall in the nail shop is the backdrop for this shot. |
| Close-up (Friend) | The friend smiles and gestures towards her phone. “It’s easy. Just sign up, create your portfolio, and tag your skills. NewComma will do the rest!” | We see her scrolling on her phone - use green screen for compositing in post. |
| Medium shot | The young woman looks intrigued as she listens, her nails half-painted. “Hmm, so I just show my work, and clients can find me?” | |
| Medium shot (Friend) | The friend nods confidently while still painting nails. “Exactly! Whether it’s your nail art, content creation, or graphic design, NewComma helps you get discovered.” | |
| Close-up (Phone) | The young woman navigates the NewComma app, tapping “Sign Up” and customising her portfolio. | Use a green screen on the phone for app interface compositing. |
| Medium shot (Friend) | The friend teases: “Better hurry up oh, before all the gigs are taken!” | Capture her playful tone with a natural reaction shot. |
| Close-up (Friend) | The friend smiles as notifications and likes roll in after posting her own portfolio. | “This thing is so simple. You’ll see how fast people start booking you!” |
| Close-up (B-Roll) | Close-ups of app navigation: tagging services, uploading work, and viewing a polished portfolio. | Focus on quick, snappy movements to highlight the app’s ease of use. |
| Medium shot | The young woman, now excited, says: “Let’s do this!” | Use warm lighting to convey her enthusiasm and motivation. |
| Wide shot (B-Roll) | Vibrant details of the salon’s decor and women interacting, showing a lively and colourful atmosphere. | Add texture and vibrancy to the scene with steady shots. |
Teaser 2: Girls in the Nail Shop
| Shot Type | Description | Notes |
|---|---|---|
| Wide shot | Nail salon interior with a lively atmosphere. | Establish the setting with vibrant decor and women chatting. |
| Medium shot (Two Women) | Two women chatting while one gets her nails painted.Woman 1: “Ei, you remember the platform I told you about? NewComma? It’s a game-changer!” | Woman 2: “Hmm, they said African creatives are about to take over.” |
| Medium shot (Woman 1) | Woman 1 explains with excitement: “Wherever you are—Accra, London, even the US—NewComma has got you covered.” | Highlight her enthusiasm and keep the framing tight. |
| Close-up | Woman 1 scrolls through her NewComma Feed, her nails half-painted. | Use a green screen for post-production compositing of the feed interface. |
| Medium shot (Nail Tech) | The nail tech glances up and says confidently: “I signed up already! Most of my clients find me there now. You better hurry and join!” | Use eye-level framing to connect with the audience. |
| Close-up (B-Roll) | Vibrant details of nail tools, painted nails, and colourful decor. | Add texture and vibrancy to the scene with steady shots. |
| Medium shot (Woman 2) | Woman 2 smiles, intrigued by what she’s heard: “Hmm, maybe I should check it out. It sounds too good to miss.” | Ensure her reaction feels natural and genuine. |
| Wide shot (B-Roll) | The salon’s vibrant atmosphere, with women chatting and working. | Capture the lively environment to close the scene. |
Teaser 3: Boys on the Football Field
| Shot Type | Description | Notes |
|---|---|---|
| Wide shot | The football field in the late afternoon, with boys playing a game in the background. | Use golden hour lighting to add a cinematic feel. |
| Medium shot (Two Boys) | Two boys sitting on a bench, catching their breath after a game. | Dialogue: “Chale, this hustle is hard. I need to blow as a creative, but I don’t know where to start.” |
| Close-up (Boy 1) | Boy 1 looking intrigued as he listens to his friend. | Dialogue: “NewComma? What’s that?” |
| Medium shot (Boy 2) | Boy 2 explaining: “A platform for African creatives—jobs, connections, gigs. Everything. Just stay posted; they’re about to drop something crazy.” | Keep the composition tight to capture facial expressions. |
| B-Roll | Kids playing football in the background, celebrating a goal, and high-fiving. | Use slow-motion shots to highlight energy and joy. |
Teaser: Trotro Stop in Accra
| Shot Type | Description | Dialogue/Notes |
|---|---|---|
| Wide shot | The bustling trotro stop at golden hour, with minibuses, vendors, and passengers moving about. | Use natural lighting to highlight the vibrancy of the location. |
| Medium shot | Two friends chatting | Guy 1: "Chale, this hustle is tough. I need to blow as a creative, but I don't even know where to start." |
| Medium shot | Friend responding | Guy 2: "You no hear? NewComma is about to launch something big. It's the plug for creatives like you." |
| Close-up | Boy 1 reacting, intrigued | "NewComma? What's that?" |
| Medium shot | Boy 2 explains enthusiastically | "It's a platform for African and Black creatives. You can showcase your skills, connect with clients, and find gigs." |
| Medium shot | Boy 2 continues, smiling | "Whether you're in Accra, Lagos, or even abroad, NewComma has got you covered." |
| Close-up | Boy 2 pulls out his phone to show Boy 1 the NewComma app | Use green screen on the phone for post-production compositing of the app interface. |
| Wide shot (B-Roll) | The trotro conductor shouting "Circle, Circle, Circle!", vendors selling goods, and people boarding buses | Add energy and realism to the setting. |
| Close-up | Boy 2 finishes with a grin | "Chale, stay posted. NewComma is about to change everything for creatives." |
On the Beach – Ghana