Creative Concept: Get Paid To Be Yourself
Production Brief: Accra Segment
A bright, colourful salon in Accra. Women chat over manicures, Afrobeats hums softly beneath the buzz of conversation and nail dryers. We open mid-conversation between a nail tech and her client.
CUSTOMER (animated):
“Ei, Takyiwaa, you’re fully booked for six weeks? I’m lucky I even got you today! Business must be booming. What changed?”
NAIL TECH (leans closer, proud):
“I’ve become a NewComma babe oh, I finally joined their platform. I get a lot of my inquiries from there now, and I find a lot of creative inspiration there too.”
Cut to: Close-up of the Nail Tech’s phone.
She scrolls through her NewComma Feed — vibrant posts, mood boards, projects, and service listings from other local creatives.
CLIENT (curious, watching her work):